Tricentis Sets Ambition to Grow Japanese Business to $100m+ in Five Years

US software testing company seeks to expand local partner ecosystem and target critical industries

TOKYO, JAPAN – APRIL 24, 2024 – The global leader in continuous testing solutions and quality engineering Tricentis Japan, the Japanese subsidiary of Tricentis, (headquartered in Chiyoda-ku, Tokyo; Ayumu Narizuka, Country Manager; hereinafter referred to as ‘Tricentis’), today announced further details of its local go-to-market (GTM) strategy, including an ambition to hit $100m in revenue in the next five years.

The company, which provides AI-powered software testing solutions, will aim to facilitate the digital transformation (DX) of with the help of partners in the region, including existing global partners such as SAP, IBM, Accenture, and Tata Consultancy Services.

In addition, Tricentis will also look to create relationships with new partners that have expertise in enterprise digital IT projects to help scale its local business.

Tricentis recently announced the opening of its office in Japan, the latest in a series of investments into the APAC region which has also included the opening of offices in South Korea. The Japanese office is led by Country Manager Ayumu Narizuka, who has previously held roles at Microsoft and Apptio.

In 2023, Tricentis announced a collaboration with SAP Japan*3 to support customers on their cloud journey and digital transformation (DX) acceleration, through providing local support services for SAP Enterprise Continuous Testing by Tricentis, a part of SAP Solution Extensions*4 portfolio.

Quote from Hirofumi Suzuki, President and Managing Director, SAP Japan K.K.

Digital transformation requires continuous change, testing, and quality management in a dynamic environment. Through SAP Enterprise Continuous Testing by Tricentis, and our collaboration with Tricentis in Japan, customer organizations can create better testing processes for their SAP and third-party software applications by using advanced automation and AI, thereby accelerating the speed of release and reducing business risk and costs. We look forward to strengthening our collaboration with Tricentis in Japan and continuing to deliver innovative solutions to help our customers maximize business value.”

Tricentis’ AI-based continuous testing platform is designed to address the needs of both agile development and complex enterprise applications by speeding up software releases, reducing costs and improving quality.

Widely recognized as redefining software testing for DevOps, cloud, and enterprise applications, leveraging generative AI to enhance productivity throughout the entire testing lifecycle. The first Tricentis Copilot solution introduced and available today is Tricentis Testim Copilot, which makes it quicker and easier for users to create tests using generative AI.

In 2023, Tricentis generated over $330M in annual recurring revenue (ARR), and increased the number of new customers by almost 60% year over year.

Endorsement from Mr. Zenichiro Urakami, General Manager of IT and Digital Strategy, ITOCHU Corporation.
“With Tricentis’ Tosca, ITOCHU Corporation, including overseas subsidiaries and about 50 locations of part of group companies, has been able to smooth the process of migrating from 25 years of legacy SAP ECC 6.0 to SAP S/4HANA Cloud. As it is known today that testing plays an important element in system migration, in implementing such a large number of sites, reducing the hours of manual testing is one of the key factors in keeping the project on schedule. Test automation using Tricentis Tosca has revolutionized our testing process, reducing test execution time by 38% and total testing man-hours by 65%, leading great contribution to the project.

Additional Resources

*1 IPA Software Development Analysis Data 2022

*2 METI “Appendix (the status of IT Personnel Training)”

*3 SAP, Shift, and Tricentis announced the collaboration

*4 Through SAP Solution Extensions, SAP integrates strategic, third-party solutions with SAP software to complement existing digital capabilities and help customers advance and realize the full potential of every stage of their company’s digital transformation.

About Tricentis

Tricentis is a global leader in continuous testing and quality engineering. The Tricentis AI-based, continuous testing portfolio of products provide a new and fundamentally different way to perform software testing. An approach that’s totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality. Widely credited for reinventing software testing for DevOps, cloud, and enterprise applications, Tricentis has been recognized as a leader by major industry analysts, including Forrester, Gartner, and IDC. Tricentis has more than 3,000 customers, including the largest brands in the world, such as McKesson, Allianz, Telstra, Dolby, and Vodafone. To learn more, visit



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