Tricentis Study Reveals How Investing in Testing Transformation Adds Business Value

New survey uncovers the best practices and business benefits of continuous testing

Mountain View, Calif. — September 1, 2021 —Tricentis, the world’s number one continuous testing platform for modern cloud and enterprise applications, today published “Modernize Testing to Accelerate Your Business”, a study exploring the priorities of companies that have made great strides along their testing transformation journeys.

Conducted by Forrester Consulting on behalf of Tricentis, the study is based on a survey of 186 application development and delivery leaders at companies doing continuous testing. The survey found that leaders realize tangible business benefits when they follow best testing practices like automation and shifting left.

The report’s key findings include the following:

  • Testing transformation delivers improved productivity, agility, and experience
  • Improving speed with quality is key to delivering better experiences and business agility
  • Fixating only on speed can negatively impact the customer experience
  • Even continuous testing leaders sometimes struggle to keep pace with evolving customer needs
  • Leaders turn to third-party service providers to support their testing transformation efforts


“Traditional testing approaches are slow, which is why modern testing approaches and technologies have made inroads in the market, supporting trends like continuous delivery,” said Wolfgang Platz, founder and chief strategy officer at Tricentis. “In fact, by transforming to a state of continuous testing where the business, testers, and developers all contribute to build in quality from the start, many companies achieve the desired goal to deliver faster, and with quality. As this study shows, companies that have made testing a priority have seen improvements in business agility, as well as in employee and customer experience.”

For the full findings on the business benefits of investing in testing best practices, you can download the study here.

About Tricentis

Tricentis is the global leader in enterprise continuous testing, widely credited for reinventing software testing for DevOps, cloud, and enterprise applications. The Tricentis AI-based, continuous testing platform provides a new and fundamentally different way to perform software testing. An approach that’s totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality. Tricentis has been widely recognized as the leader by all major industry analysts, including being named the leader in Gartner’s Magic Quadrant five years in a row. Tricentis has more than 1,800 customers, including the largest brands in the world, such as McKesson, Accenture, Nationwide Insurance, Allianz, Telstra, Moët Hennessy-Louis Vuitton (LVMH PCIS), and Vodafone. To learn more, visit or follow us on LinkedIn, Twitter, and Facebook.

Media Contacts:

Erica Coleman

Ryan Schin
Matter for Tricentis