Technology Sales veteran to lead go-to-market strategy and expansion across Asia
SINGAPORE – January 19, 2023 – Tricentis, a global leader in enterprise continuous testing, today announced the appointment of Yaw Hu Law as Vice President for Asia. Yaw Hu will be responsible for driving the company’s go-to-market strategy and further expansion across Asia.
“The growth opportunity across Asia is significant as more organizations are looking to increase speed to market and reduce expenses in their cloud and digital strategies,” said Yaw Hu. “I’m looking forward to leading the team to bring continuous testing and software quality engineering to customers across Asia.”
Yaw Hu joins Tricentis from Couchbase Inc, where he served as the Head of Partners & Alliances of APAC. Previously he held Sales and Partnership leadership positions at Red Hat, covering Southeast Asia, Hong Kong, Taiwan and South Korea. He has also held strategic business development roles in the Asia Pacific and Japan (APAC) region at HP Enterprise.
“We’re pleased to welcome Yaw Hu as we continue to refine our go-to-market strategies and invest in the Asia region,” said Damien Wong, Senior Vice President, APAC, Tricentis. “Yaw Hu’s extensive experience in this market will enable the team to expand our customer base in Asia, ensuring more enterprise customers are optimizing their business-critical applications via continuous testing.”
Yaw Hu joins the company’s APAC leadership team which recently announced the appointment of Robert Yue as Vice President of Australia and New Zealand and Damien Wong as Senior Vice President for APAC.
Tricentis is a global leader in enterprise continuous testing. The Tricentis AI-based, continuous testing portfolio of products provide a new and fundamentally different way to perform software testing. An approach that’s totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality. Widely credited for reinventing software testing for DevOps, cloud, and enterprise applications, Tricentis has been recognized as a leader by all major industry analysts, including Forrester, Gartner, and IDC. Tricentis has more than 2,500 customers, including the largest brands in the world, such as McKesson, Telstra, Dolby, and Vodafone. To learn more, visit https://www.tricentis.com.
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