Tricentis Brings on David Cronk as Senior Vice President for EMEA

Technology sales veteran to lead go-to-market strategy and expansion across Europe, Middle East, and Africa

 AUSTIN, TEXAS – March 14, 2023 – Tricentis, a global leader in continuous testing and quality engineering, today announced the appointment of David Cronk as Senior Vice President of Sales for Europe, Middle East, and Africa (EMEA). Cronk will be responsible for all aspects of go-to-market strategy and driving further expansion into the EMEA market.

“I’m thrilled to join Tricentis and build on the strong foundation that has enabled so many organizations to realize the speed and quality benefits that come with continuous testing and quality engineering,” said Cronk. “I’m looking forward to leading the team as we further establish Tricentis as a leader in the EMEA market.”

Cronk joins Tricentis from SolarWinds, where he served as President of International Sales and was responsible for the EMEA and APAC sales and partner organizations. Prior to SolarWinds, Cronk led North American K12 sales and channel efforts at Pearson Education. In addition, he spent six years at HP where he held a variety of global and regional management positions, and five years with UnitedHealthcare, where he established the Fortune 50 company’s first SMB sales organization focused on the partners across the US and Caribbean.

“I am excited to welcome David to the team,” said Ian Steward, Chief Revenue Officer, Tricentis. “David’s track record of success in technology sales and leadership in the EMEA market will be instrumental to Tricentis’ accelerating growth as well as our customers’ adoption and optimization of their business-critical quality engineering products.”

Cronk joins Tricentis which recently announced the appointments of Yaw Hu Law as Vice President for Asia and David Gardiner as Executive Vice President and General Manager of Tricentis’ new DevOps business unit.

About Tricentis

Tricentis is a global leader in enterprise continuous testing. The Tricentis AI-based, continuous testing portfolio of products provide a new and fundamentally different way to perform software testing. An approach that’s totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality. Widely credited for reinventing software testing for DevOps, cloud, and enterprise applications, Tricentis has been recognized as a leader by all major industry analysts, including Forrester, Gartner, and IDC. Tricentis has more than 2,500 customers, including the largest brands in the world, such as McKesson, Telstra, Dolby, and Vodafone. To learn more, visit

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Courtney Cantwell

Matter for Tricentis