Where AI meets enterprise transformation: Discover what’s next at Tricentis Transform

Taking place in London and Nashville, Tricentis Transform brings together quality engineering leaders and professionals to hear insights from celebrity keynote speakers, Tricentis executives and customers, and industry experts. They’ll share perspectives on topics ranging from delivering better and faster software with AI to building performance into quality engineering strategies. Attendees at each event will take part in two days of engaging programming and benefit from the opportunity to learn, contribute, and network with the quality engineering community.

Hear from celebrity speakers Zack Kass and Tim Tebow

Tricentis Transform London will be held at Tobacco Dock on Oct. 14-15, 2025. Keynote speaker Zack Kass, the former Head of Go-to-Market at OpenAI, will motivate attendees to think bigger about integrating AI into DevOps, testing, and enterprise workflows. He’ll share his expertise on empowering organizations to innovate, operate more efficiently, and ultimately expand human potential.

Zack brings over 15 years of experience in the AI space. At OpenAI, he led the go-to-market organization — including sales, partnerships, and customer success — translating cutting-edge AI research into real-world business solutions. As an executive business advisor, Zack now works with Fortune 1,000 boardrooms and leadership teams — including Coca-Cola, Morgan Stanley, and Amgen — to help leaders navigate the rapidly evolving AI landscape.

On Oct. 21-22, 2025, Tricentis Transform Nashville will be held at Pinnacle Nashville Yards. Keynote speaker Tim Tebow — Heisman Trophy winner, bestselling author, and leadership speaker — will inspire attendees to find their purpose and commit to a shared vision. He’ll share powerful lessons on overcoming adversity, leading with impact, and bringing your best — on and off the field.

Tim is known for his accomplishments as a professional athlete, ESPN and SEC Network analyst, and founder of the Tim Tebow Foundation, dedicated to bringing Faith, Hope and Love to some of the most vulnerable people around the world. A dynamic voice on leadership, resilience, and purpose-driven success, Tim is the author of five New York Times bestsellers, including “Shaken”, “This is the Day”, and the children’s book “Bronco and Friends: A Party to Remember.”

Learn transformation stories from top brands

At Tricentis Transform, we believe that some of the most valuable insights come from your peers. That’s why we’re featuring knowledge-sharing sessions led by Tricentis customers. They’ll share firsthand experiences and real-world case studies on how they are transforming software delivery in the age of AI.

At Transform Nashville, Paul DiGrazia, Vice President Quality Engineering at Wolters Kluwer, will lead a session about how to upskill your QE team. Paul will explore talent strategies to help teams navigate the AI transition and meet the growing demand for hybrid roles that combine domain expertise, data fluency, and AI literacy.

Also at Transform Nashville, Marriott’s Senior Director of Quality Engineering, Dan Willis, will speak about how it built an Enterprise Quality Engineering Group from scratch to support a $2B organization-wide digital transformation. Learn insights and best practices from how Marriott reimagined its approach to quality, secured executive buy-in for the vision, and created a unified performance and quality engineering strategy.

At Transform London, attendees will hear from two leading enterprises: Dell and Hugo Boss. A speaker from Dell will share how the organization learned to work smarter, not harder, by identifying what actually needs to be tested, running only those tests, and establishing additional controls with quality gates that block untested code from reaching production. SAP customer Hugo Boss will speak about how it built a testing toolchain for a S/4HANA migration that helped it go live a year ahead of schedule and with no critical defects.

Turn AI insights into action

Tricentis Transform will explore how AI is redefining software quality in 2025 and beyond. You’ll leave with a new understanding about where AI in quality is headed, what you need to do to prepare, and how Tricentis will help you get there. We’ve designed these sessions at Transform London and Transform Nashville to provide you with tangible takeaways:

• The rise of AI reasoning: From assistants to agentic: Today, AI assistants augment productivity by generating code and automating routine tasks. But this is just the beginning. Over the next few years, the collaboration between humans and AI will deepen, fundamentally altering roles and processes across the SDLC.
• Building an enterprise-scale AI process: Agentic AI promises to address challenges across every aspect of software delivery – but it will also create some unique challenges of its own. This session will discuss what you need to know to effectively orchestrate the work of a growing number of AI agents and keep risks in check.
• How to test AI systems: At this session, we’ll explore how AI agents come to life, including the critical steps required to test and validate them effectively. We’ll discuss how to test AI agents for accuracy, performance, security, bias, and explainability using test automation and quality engineering best practices.
• Tricentis AI strategy update: Learn how we’re tapping into decades of test automation experience to build AI solutions that are resilient, scalable, and designed to tackle your toughest quality engineering challenges.

Ready to secure your spot and join us at Tricentis Transform? To register for Tricentis Transform London, click here. To register for Tricentis Transform Nashville, click here.