Colruyt Collect&Go
How Tricentis NeoLoad helped a popular grocery delivery service prepare for the high load of its revamped site launch
Company overview
Colruyt Collect&Go is an online grocery shopping service. Colruyt collects the groceries and makes them available to customers for home delivery service or at over 200 pick-up points in Belgium and Luxembourg. Every day, 10,000 customers place an order on the Collect&Go website or the app.
Colruyt Collect&Go was founded in 2000 and is the Belgian market leader for online grocery shopping. Collect&Go is part of the Colruyt Group, a family-owned retail corporation that manages the Colruyt supermarkets in Belgium, France, and Luxembourg.
- Industry: Retail, Food & Beverage
- Organization size: 33,000 employees
- Location: Belgium, France, and Luxembourg
- Products:
Ensuring a fast load time for a revamped website
Colruyt Collect&Go’s customers wanted the ability to change their order after they sent it and be able to find products and discounts faster on the site. Colruyt decided to revamp the Collect&Go website and app to provide a more accessible online shopping experience for Colruyt’s customers by adding these new features :
- Customers can adapt their order until 9 a.m. on the day before they pick it up.
- Based on the history of a customer’s purchases, the checkout process is optimized to include ‘missed favorites’ for regularly bought items that are not in the customer’s shopping basket.
- A smart ‘calculation engine’ applies promotions when orders are placed.
But before the site and app could launch with these new features, Colruyt needed to ensure that the revamp could sustain the expected high load and assure a good response time in order to meet customer expectations for a seamless shopping engagement.
Reducing time and scripts with NeoLoad
Colruyt successfully launched its revamped website and app without any issues. Tricentis NeoLoad helped Colruyt overcome its challenge of sustaining a high load on its website by making it easy to adapt to last-minute changes in the scripts, the integration with Dynatrace, and the ability to generate reports automatically.
Key-Performance wrote six scripts to adapt as closely as possible to realistic scenarios. Each script was approximately 130 steps as Key-Performance randomly added between 70 and 150 articles in the Colruyt Collect&Go grocery cart. With NeoLoad, Key-Performance wrote the six scripts in one week. Previously, it took Colruyt one month to write one script without NeoLoad.
As the project evolved, Key-Performance provided critical training and education to Colruyt’s internal staff. This transfer of knowledge ensured that Colruyt could continuously use the Tricentis NeoLoad solution to meet the established performance baselines and the ability to do future tests on their own.
A project leader at Colruyt said, “One of the reasons of the success is thanks to the help of Key-Performance. They not only provided good technical expertise but also took the time to deeply understand the business needs and company culture, and helped us transform our load testing plan.”
The successful project was founded on good collaboration between the Colruyt and Key-Performance teams. “When you work with business line managers, project leaders, and IT teams abroad plus a back-end team in Belgium, you need perfect synchronization. Everybody was always a part of the solution, no one was a part of the problem,” said Michel Kalis, Managing Director of Key-Performance.
Colruyt was able to avoid the classical traps of load testing with a legacy solution through the guidance of an experienced partner that understood its testing goals and environment. Key-Performance helped Colruyt ramp rapidly in deriving the most value from the beneficial NeoLoad tool and led Colruyt to achieving an improved customer online shopping experience.
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