How Tricentis and Sofka helped Proteccíon accelerate test automation and reduce costs
Discover how Protección streamlined operations, saved 45% on implementation time, and achieved 65% test automation coverage with Tricentis Tosca.
Headquartered in New Albany, Ohio, Abercrombie & Fitch Co. is a Fortune 1000 specialty fashion retailer with over 730 stores worldwide, and three offshoot brands under management, including Hollister Co., abercrombie kids, and Gilly Hicks.
In the retail sector, survival depends on the ability to adapt quickly to customer needs. Most recently, every retailer has had to grapple with the sudden seismic shift in consumer behavior due to the COVID-related social-distancing mandates and stay-at-home orders. Online shopping has skyrocketed, and customers increasingly demand a fast and reliable digital experience every time, from anywhere, on any device. While these new habits accelerated trends already under way, PwC research shows that these changes are here to stay. Excellent digital performance has become a do-or-die competitive differentiator.
Abercrombie has always been at the forefront of reading the market and reacting to customers’ evolving needs. Its digital footprint includes 40+ eCommerce desktop and mobile sites, a volume that calls for constant focus and effort to maintain performance at every turn. But it was well prepared to meet the digital transformation onslaught — digital helped the company realize its best income performance in over a decade. Digital sales grew by 39% in 2020, to $1.7 billion — more than half of total sales.
Discover how Protección streamlined operations, saved 45% on implementation time, and achieved 65% test automation coverage with Tricentis Tosca.
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