Zappos.com’s purpose is simple: to live and deliver WOW.
Twenty years ago, they began as a small online retailer that only sold shoes. Today, they still sell shoes — as well as clothing, handbags, accessories, and more. That “more” is providing the very best customer service, customer experience, and company culture. They aim to inspire the world by showing it’s possible to simultaneously deliver happiness to customers, employees, vendors, shareholders, and the community in a long-term, sustainable way.
Zppos.com hopes that in the future people won’t even realize they started selling shoes online. Instead, they’ll know Zappos as a service company that just happens to sell ________.